Dr. Martens operates in the global footwear market. Statista estimates that global retail sales of footwear in 2019 were £341 billion representing 12 billion pairs of footwear. Dr. Martens has a diversified global presence, with sales in more than 60 countries. The
Group’s current geographical footprint, in terms of total Group revenue, is more weighted towards the US and EMEA, with APAC representing 20% of Dr. Martens’ FY20 revenue as compared to 29% for retail sales of the entire footwear market.